Are you a local business owner? Are you working hard but struggling to get sales? Do you want to increase your revenue and attract more customers? If yes, then this article on digital marketing strategies for local business is for you.
Why Digital Marketing Matters for Local Business
In today’s competitive market, the use of digital presence for business is increasing rapidly, from local businesses to global brands. Most of the population including me prefer online shopping, rely on online searches, product reviews, price comparison and offers availability before making purchasing decisions. It saves time and energy, it’s convenient and offers endless options at our fingertips.
I have seen some online businesses suffer through heavy loss while others thrive making heavy profit. The key is tailored digital marketing strategies that will help your business attract more customers by improving online visibility, enhance brand awareness and increase your sales and revenue by targeting and retargeting the right audience.
Top Digital Marketing Strategies for Local Business to thrive in a competitive market
Google My Business
It is a free tool by google to list your business on google searches and maps. It emphasizes business details, reviews and other updates. For example, searching “Best restaurants in town”, “Best restaurants near me”. This will not only show you the “Best restaurants in town” but also provide you with the details of restaurant and reviews. A well optimized Google My Business profile will increase the chances of appearing in google maps and search results.
Here are some tips to start:
- Make a Google My business profile for your business. (Ensure the Business name, Phone Number and Address are consistent across all the platforms.)
- Update with high quality photos, services, posts and business hours.
- Request customers to leave positive reviews and respond to them.
SEO
It helps your business(website) rank higher in search results. For example, searching “Digital Marketing” , “ Best Digital Marketing agency” will lead you to different websites. The websites that appear at the top of Search Engine Result Page are SEO Optimized.
How to implement SEO:
- Use local keywords like “Best digital marketing agency in Kathmandu” instead of just “digital marketing agency”.
- List your website on local online directories.
- Optimize your website for page speed and mobile/desktop friendliness.
- Include meta tags, description and headers.
- Get backlinks from other blogs, local businesses
Social Media Presence
Social media acts as one of the powerful tools for online presence and growth of the business. It can be used to attract customers, increase brand awareness and through different strategies.
Tips to use social media effectively:
- Post captivating and interactive contents frequently on Facebook, Instagram and Tiktok.
- Create offers, share behind the scenes and customer reviews.
- Collaborate with micro influencers.
- Create ad campaigns to target ideal customers.
- Use hashtags and geotags to improve visibility.
Email and SMS Marketing
It allows you to keep in touch with customers through email campaigns and SMS. Effective email campaigns will add value to the customers and maintain loyalty.
Here’s what you can do:
- Create lead magnet( offer free consultations, guides or e-books) to collect leads.
- Send customized email campaigns, nurture them with special offers, discounts and events.
- Use SMS marketing for quick promotions, reminders and exclusive deals.
Partnership with other local business
Collaborating with local businesses will expand your customer base and boost credibility.
Tips to form strategic partnership:
- Cross promote with complementary businesses (e.g, traditional cloth business partnering with jewelry business).
- Offer referral discounts to businesses that recommend your product/service.
Implementing these digital marketing strategies for local business will not only help attract customers, build brand awareness, increase visibility but also helps with customer retention. Start with Google My Business, Social Media Marketing and partnerships. Over time, investing in SEO and incorporating Email and SMS Marketing can further help boost your business.
If you need any help regarding the digital marketing strategies for your business, BOOK A FREE CONSULTATION CALL with us!